Description

Your brand is your company's greatest opportunity to make a first impression. We know a good logo when we see one. They are often iconic, simple, and stand the test of time. They can communicate your company's values, your brand voice, and while simple can be more, being generic or vague will leave you lost in a crowd. 

Most people who are opening a coffee shop put a large amount of effort into making great drinks. Care and attention to detail are given to make sure that the customer has a memorable experience with their coffee and their community. Digging deeper into defining your company's voice and applying it to your colors, fonts and designs ensure that your brand matches the quality that is inside your shop.

After attending this session, you will walk away with logo "do's and don'ts", how to find the balance of getting a great design without breaking the bank, and how to best communicate your brand identity with your graphic designer. If you're planning to open a coffee shop, this is a class that you don't want to miss!

This is a free session included in your general admission.

Track(s)

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  Business Operations